10+ years in Digital Products

Surbhi, one of the visionary co-founders of Agastya Yoga, has over 10 years of experience in digital products. She has been instrumental in the development and success of the Agastya Yoga brand. Her career in the digital realm has given her a deep understanding of how to build and grow digital platforms, and she has leveraged this expertise to create a thriving community for yoga enthusiasts around the world.

A Journey Rooted in Digital Innovation

Before co-founding Agastya Yoga, Surbhi’s career was centered around digital products and technology. With a degree in computer science and business administration, she entered the world of technology at a time when digital transformation was beginning to reshape industries. Over the years, she became known for her ability to innovate and lead projects in the ever-evolving digital landscape. Her expertise spans product development, user experience (UX) design, and digital marketing, with a focus on creating products that solve real-world problems while providing excellent user experiences.

Working for top-tier companies in the tech space, Surbhi led multiple projects that involved the creation of digital products from the ground up. Whether it was designing apps, developing e-commerce platforms, or creating online educational tools, her work has always centered around improving the lives of users through innovative digital solutions. She learned to manage teams, work cross-functionally with designers, developers, and marketers, and most importantly, she developed a knack for understanding what users truly want. This ability to tap into user psychology would later become a key asset in her work with Agastya Yoga.

The Intersection of Technology and Wellness

Surbhi’s transition from the tech world to the wellness space was a gradual, yet profound journey. Having worked in the fast-paced, high-pressure tech industry, she understood the toll that stress, long working hours, and a focus on productivity could take on mental and physical health. This is where yoga entered her life, not just as a fitness regime but as a tool for self-care, balance, and mindfulness.

Yoga became a sanctuary for Surbhi. It provided her with the tools to handle stress, maintain focus, and cultivate inner peace. What started as a personal practice evolved into a deeper commitment to understanding yoga’s roots, philosophy, and potential for transformation. She began exploring different yoga traditions, studying under various teachers, and participating in intensive yoga teacher training courses. The more she immersed herself in the world of yoga, the more she realized that yoga was not just about physical postures, but about creating a harmonious relationship between body, mind, and spirit.

Co-Founding Agastya Yoga

Driven by a desire to merge her two passions—technology and wellness—Surbhi co-founded Agastya Yoga with a vision of making yoga accessible to people worldwide, regardless of their geographical location or background. She wanted to create a space that would allow people to discover the healing benefits of yoga and mindfulness while leveraging the power of digital tools to enhance their experience.

Agastya Yoga was born out of this vision, and Surbhi has been instrumental in shaping every aspect of the yoga school’s operations, from the curriculum design to the user experience on the website. She knew that to make Agastya Yoga stand out, it needed to offer more than just traditional yoga classes. It needed to provide a holistic experience that catered to the modern practitioner—someone who might be looking for a balance between a busy lifestyle and the peace that yoga offers.

### Digital Transformation at Agastya Yoga

One of Surbhi’s greatest contributions to Agastya Yoga has been her ability to harness technology to enhance the school’s offerings. From the beginning, she envisioned Agastya Yoga as a hybrid platform, where students could not only attend in-person classes at the Goa center but also access a wide range of online resources. Her background in digital product development helped her create an online platform that offers virtual yoga classes, workshops, and retreats.

Agastya Yoga’s website, under Surbhi’s leadership, has evolved into a comprehensive hub for yoga enthusiasts around the world. The platform is user-friendly, visually appealing, and designed to provide seamless navigation, ensuring that students can easily book classes, access learning materials, and connect with the Agastya community.

Surbhi has also been responsible for developing an online library of yoga resources, including instructional videos, guided meditations, and blog articles. These resources allow students to deepen their practice at their own pace, regardless of where they are in the world. This digital transformation has made Agastya Yoga more accessible to a global audience, attracting students from diverse backgrounds who might not have been able to travel to Goa for in-person training.

A Vision for Global Reach

Surbhi’s vision for Agastya Yoga goes beyond Goa. She believes that yoga should be available to everyone, everywhere. With the increasing demands of modern life, more and more people are turning to yoga for mental clarity, stress relief, and physical well-being. However, not everyone has access to high-quality yoga education. This is where Surbhi’s digital expertise comes into play.

By building a strong online presence, Agastya Yoga has been able to reach students from across the globe. Surbhi’s understanding of digital marketing, SEO, and online community building has helped Agastya Yoga gain visibility and connect with a diverse range of practitioners. Through targeted online campaigns and collaborations with wellness influencers, she has successfully positioned Agastya Yoga as a leading destination for yoga education and retreats.

Her goal is to continue expanding Agastya Yoga’s reach, offering more advanced teacher training programs, virtual retreats, and wellness workshops. She is also exploring the development of a mobile app that will offer on-demand yoga classes, meditation sessions, and personalized wellness plans. This will allow Agastya Yoga to stay at the forefront of digital wellness, offering cutting-edge solutions for modern yoga practitioners.

Empowering the Next Generation of Yoga Teachers

As a co-founder of Agastya Yoga, Surbhi is passionate about empowering the next generation of yoga teachers. She believes that yoga has the power to transform lives, and that well-trained, compassionate teachers are key to spreading the benefits of yoga far and wide. To this end, Agastya Yoga’s teacher training programs are designed not only to teach the technical aspects of yoga but also to instill a deep sense of responsibility and empathy in aspiring teachers.

Surbhi has worked closely with the lead instructors at Agastya Yoga to develop a curriculum that is both comprehensive and accessible. The teacher training programs cover everything from anatomy and physiology to the philosophy and ethics of yoga. They are designed to equip students with the skills and knowledge they need to become confident, effective teachers.

Through her digital expertise, Surbhi has also ensured that the teacher training programs are available in both in-person and online formats. This has allowed students from around the world to complete their yoga teacher certification remotely, without having to travel to Goa. The online programs are interactive and engaging, with live sessions, peer discussions, and one-on-one mentorship, ensuring that students receive the same high-quality education as they would in person.

A Commitment to Sustainability and Community

Surbhi is also deeply committed to sustainability and community building. At Agastya Yoga, she has implemented eco-friendly practices, such as reducing plastic use, promoting sustainable travel, and supporting local artisans and farmers in Goa. She believes that yoga is not just about personal transformation but also about making a positive impact on the world.

Agastya Yoga regularly collaborates with local communities in Goa, organizing events, workshops, and charity drives that give back to the community. Surbhi is passionate about using Agastya Yoga’s platform to raise awareness about environmental issues, mental health, and social justice. She sees yoga as a tool for not only individual healing but also for collective well-being.

Balancing Technology and Tradition

One of the unique aspects of Surbhi’s work at Agastya Yoga is her ability to balance technology with tradition. While she is a strong advocate for digital innovation, she is also deeply respectful of the ancient wisdom of yoga. This balance is reflected in the way Agastya Yoga operates—offering cutting-edge digital solutions while staying true to the core principles of yoga.

At Agastya Yoga, students are encouraged to connect with the deeper, spiritual aspects of yoga, whether they are attending an online class or practicing in person. Surbhi believes that technology should enhance, rather than replace, the traditional yoga experience. This philosophy has allowed Agastya Yoga to create a harmonious blend of modern convenience and timeless wisdom.

Looking to the Future

As Agastya Yoga continues to grow, Surbhi’s vision remains focused on expansion, innovation, and community building. She is constantly exploring new ways to use technology to make yoga more accessible while staying committed to the principles of sustainability and inclusivity. Her long-term goals include expanding Agastya Yoga’s offerings to include wellness retreats in other parts of India and internationally, as well as launching a line of eco-friendly yoga products.

Surbhi’s journey from digital products expert to co-founder of one of Goa’s most respected yoga schools is a testament to her passion, vision, and commitment. At Agastya Yoga, she has created a space where technology meets tradition, where wellness is accessible to all, and where community and personal transformation are at the heart of everything.